The daughter of international broadcast journalist parents, Arabella Stewart grew up in Ethiopia as a child from the ages of 3-14 and after a chance visit back in 2008,  she chose to move to Ethiopia in 2009 drawn back with the desire to develop and initiate some kind of social project for children. Learning about the basic needs for school supplies, Arabella became the Founder and Director of PROJECT PENCIL CASE (2009) and was joined by Ethiopian teacher Mikele Goitom as the Program Manager in  2011. Arabella is also a writer and has been able to profile and highlight many social projects and individuals in Ethiopia.

projectpencilcasecolorborderThrough supplying underprivileged students with pencil cases and uniforms and under resourced schools with material supplies such as books and shelves through PPC, this led to the birth of a second project through generous philanthropic seed funding and becoming the Founder and Co General Manager (with Mikele Goitom) of social enterprise  ARAKELE FASHION DESIGN COLLEGE (2014).  Arakele plc provides primarily marginalised women with the skills to learn how to sew and design (courses from 7 months to 2 years) and links them to jobs within the textile sector after they graduate. Towards course end, selected Arakele students produce school uniforms – for donation to underprivileged students – and are paid for their work.

Arakele College

A third social enterprise business (2016)  ABYSSINIAN ARTISANS  devised by Arabella sources ethically produced crafts, jewellery and accessories made by Ethiopian women and disabled artisans – these items are sold online and in Pop Up markets and other venues and will provide better international market access and exposure for these artisans. Arabella partners with Shree Mandke and they run Abyssinian Artisans as a joint venture.

If you are interested in becoming an Abyssinian Artisans “Ambassador” selling items to your friends, colleagues and family please do get in touch:


Arabella is available to give talks to help raise funds and awareness about her projects in Ethiopia; she can visit your School, College, Conference, Church, Community Center, Library, Cafe or any other venue (including your home for friends and family) that might be interested in hosting a fundraising event.

Arabella is passionate about her projects and along with presenting an interesting and colourful illustrated talk (including images of Ethiopia plus PPC and Arakele and Abyssinian Artisans). Arabella also sells items from the Abyssinian Artisans collection.

To make an enquiry or book Arabella to schedule a talk (USA or UK) – please send her an email!

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